2ND
largest search engine in the world, and growing. Eight out of 10 video search results are YouTube videos.
95%
of 18-19 year olds report using YouTube. Only 70% use Instagram or Facebook. Half of that use TikTok.
91%
of small businesses DON’T use YouTube. But they will soon.
51%
of B2B decision makers use YouTube to research purchases. That makes it the most-used social platform for this purpose.
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